Birchfield Bread and Breakfast Essay Example | Topics and Well Written Essays - 3250 words

Birchfield Bread and Breakfast - Essay Example This essay stresses that there are some small lodging facilities in this region which have the blessings to be established in the beautiful places of Honolulu. Birchfield can acquire these to expand its business at a large scale. This has been recommended considering the projected increase in the tourist arrivals in the next years. Moreover, in such a way Birchfield would be able to remove some of its competition. At the same time, by acquiring these small lodging establishments it can compete against the large establishments in this region. This paper makes a conclusion that Birchfield Bed and Breakfast has been in operation for the last two years. However, recently it has been experiencing a slowdown in its guest arrivals. As a consequence, in the last year the company experienced a considerable amount of loss in its operation. It is high time for the company to pull off all its resources to enhance its services by offering its customers a comfortable luxury experience with all required amenities. Moreover, the establishment is required to be more focused on its marketing and promotional activities as the competition in this industry is real high. It is very much important to make people aware of the quality services, delicious food and beverages offered by Birchfield. The establishment must drive its resources to carry out a well developed marketing plan to retain its customer base and at the same time to ensure new arrivals.